The Contribution Of The Civil Rights Movement - 1226 Words

Many people are honored for their leadership, impact, legacy, achievements and hospitality. At Columbus State University, there are multiple people that should be considered for an honor. Mary Blackmon started women’s athletics at CSU. Frank Brown , former president at CSU, transformed CSU from a commuter college into the massive university it is today. Thomas Whitley was the founding president at CSU. Carson McCullers was a well-known author in Columbus. All these people did something great for CSU. However, I believe John Townsend, the first African American student at CSU, is the one who deserves a statue . The Civil Rights movement was an incredible time in our history to see a drastic change in society. The movement pushed laws to end racial segregation and discrimination , causing schools to be integrated. Because of that movement, it allowed John Townsend to be the first African American to enter what is now called Columbus State University. Being an African American myself, if it wasn’t for him being the first African American at Columbus State University, I wouldn’t be able to attend here today. In my criteria of legacy and impact, John Townsend scored highest in both categories. An impact is when a new idea comes and influence people from all around. A legacy is when something great happens and remembered for generations .Because he was the first African American student at CSU, it paved the way for a plethora of African American students to come toShow MoreRelated Jewish Contributions to the Early Civil Rights Movement3950 Words   |  16 Pagesthe Beat movement and spread throughout America during the sixties. The Montgomery Bus Boycotts and Brown V. Board of Education were great precursors to the revolutionary civil rights legislation of the mid sixties. Whereas for most of the aforementioned societal changes, the 50s only exhibited hints of what was to come in the sixties, members of the civil rights movement built an impressive resume and did more than merely build a base for the 60s. The fifties marked a time when civil rights began toRead MoreAnalysis Of Martin Luth er King Jr And James Baldwins Contribution To The Civil Rights Movement1456 Words   |  6 Pagesthey were fighting for their rights and freedom. Throughout the Story The Fire Next Time, James Baldwin emphasizes where he was coming from when the Civil Rights Movement took in effect. As mentioned in a letter addressed to his nephew who was also named James Baldwin, he stated don’t try to seek vengeance from all your years of enduring seek forgiveness and love them. Nevertheless later along the story James Baldwin goes on and talks about all the other Civil Rights activists, Martin Luther KingRead MoreTo What Extent Was the Contribution of Martin Luther King Central to the Success of the Civil Rights Movement?1155 Words   |  5 PagesTo what extent was the contribution of Martin Luther King central to the success of the Civil Rights Movement? The first major event of King’s civil rights career was the Montgomery Bus Boycott.On December 5, 1955, five days after Montgomery civil rights activist Rosa Parks refused to obey the citys rules mandating segregation on buses, black residents launched a bus boycott and elected King as president of the newly-formed Montgomery Improvement Association. As the boycott continued during 1956Read MoreHow significant was Martin Luther King’s contribution to the civil rights movement in the years 1956-68?760 Words   |  4 PagesThere is no doubt that MLK shaped the way people campaigned for black civil rights in America during these years however weather that was significant to any head way they did make, one example of his significance is the amount of peaceful protest that was carried out, now that MLK was promoting peaceful protests more people could participate in campaigning for what they believed, this made the supporters for the civil right movement far greater in numb ers than ever before and opposing people found itRead MoreMartin Luther King And The Civil Rights Movement979 Words   |  4 Pagesand modern politicians alike, challenge his contributions to the Civil Rights Movement and the legitimacy of his leadership. While King is traditionally presented as a leader of the movement, Ella Baker, an African American Civil Rights activists, questions this convention and claims â€Å"the [Civil Rights] movement made Martin.† Furthermore, often portrayed as the decisive factor of social change, King’s leadership and significance in the Civil Rights Movement is largely overemphasized and his exaggeratedRead MoreThe Impact of James Baldwins Writing on the Civil Rights Movement1323 Words   |  5 Pageshave had a significant impact on the Civil Rights movement. James Baldwin work was very important to the civil rights movement and he was influenced by the civil rights movement. Born in 1924, Baldwin moved to Paris, France in his early t wenties and it was from there that he did most of his important writing (Boyd). Baldwin began his writing career as a novelist and his personal goal was always to attain a status as a respected novelist but it was his contributions as an essayist that provided him withRead MoreInterpretations Of The Civil Rights Movement1415 Words   |  6 PagesHistoriographical interpretations of the Civil Rights Movement have often been documented as a history of great men mostly focusing on black men like Dr. Martin Luther King, John Lewis, Jim Lawson, and Malcom X. As scholars of the civil rights movement, we now recognize the ways in which the prevailing forces of both patriarchy and sexism have done the work of minimizing and erasing the important contributions of women throughout the progression of human history. Whether we look to the developmentRead MoreAndrew Young Essay1004 Words   |  5 Pagesmost influential black politicians in American history, Andrew Young has made countless cont ributions towards the advancement of civil liberties across the globe. In the third chapter of Andrew J. DeRoche’s biography Andrew Young: Civil Rights Ambassador, he successfully details how Young applied his experience in the Civil Rights Movement to his political career to help achieve peace and promote human rights in the United States and throughout the developing world. DeRoche’s research uses many primaryRead MoreLeadership Styles And Activism Of African American Women1026 Words   |  5 Pagesto identify important leaders of the civil rights movement, the name that most often comes to one’s mind is Martin Luther King Jr. Others may mention James Forman, Ralph Abernathy, Fred Shuttlesworth, James Farmer, Andrew Young, or Bayard Rustin. Notably missing are the names of women leaders. Rarely would Ella Baker, Septima Clark, Gloria Richardson, Daisy Bates, or Fannie Lou Hamer be identified. The absence of the women leaders of the civil rights movement from history is not because there wereRead MoreDr. Martin Luther King Jr. and the Civil Rights Movement Essay1269 Words   |  6 Pagescontroversy.† (Famous civil-rights†¦) As Martin Luther King, Jr. said, the â€Å"measure† of a man comes not when things are going well, but when things are times are challenging. In the time of the Civil Rights movement, lots of African American people were measured by how they managed difficult situations. The Civil rights movement had many influential leaders and events. The overall importance of the movement was the profound impact it had on American life. The Civil Rights Movement had many important

Essay on the Search for Freedom in Kate Chopins The...

Search for Freedom in The Story of an Hournbsp;nbsp; nbsp; In the early 1900s, marriage was comparable to a master-and-slave relationship.nbsp; The role of the woman in the marriage was minimal.nbsp; The woman’s place was in the house, caring for the children, cleaning the house, and doing other â€Å"womanly† tasks.nbsp; Chained to their husbands, marriage became prison to many women; the only means of breaking free from these bonds being the death of a husband.nbsp; In Kate Chopin’s â€Å"The Story of an Hour,† Mrs. Mallard lives for an hour, experiencing rebirth into freedom and death when that freedom is lost. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; While sitting downstairs, Mrs. Mallard grieves over the loss of her†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Upon passage of her â€Å"storm of grief,† Mrs. Mallard retreats to her room in order to obtain tranquility.nbsp; Standing before the open window, she begins to take in the â€Å"elixir of life† and thus triggers her rebirth into freedom.nbsp; Looking out the window, Mallard views â€Å"the new spring life,† symbolic of the dawning of a new day or of her born-again experience.nbsp; â€Å"Trees†¦aquiver with new spring life†¦breath of rain in the air†¦.a distant song which some one was singing†¦[and] sparrows twittering†¦,†nbsp; all provide evidence for the rebirthing experience occurring to her.nbsp; Sitting â€Å"quite motionless,† she begins to sense â€Å"something†¦.subtle and elusive†¦.coming to her†¦.† nbsp;As the proces s of Mrs. Mallard’s transformation nears completion, she receives â€Å"†¦this thing†¦.[with] monstrous joy†¦.†nbsp; She now realizes that â€Å"†¦this thing†¦.† is the one thing she has longed for – freedom.nbsp; Mallard comes to the conclusion â€Å"that she would weep again,† however, this time the tears would be of joy instead of sorrow, knowing that the rest of her years would â€Å"†¦belong to her absolutely†¦,† and no longer will she have to endure men trying to â€Å"†¦impose a private will upon [this] fellow-creature.†nbsp; She now knows that her â€Å"self-assertion†¦the strongest impulse of her being,† can now run rampant, and she begins toShow MoreRelatedThe Story Of An Hour By Kate Chopin1540 Words   |  7 PagesIn Kate Chopin’s â€Å"The Story of an Hour†, the main character, Mrs. Louise Mallard, is a woman with a heart problem that gets horrifying news that her husband has passed away in a train crash. When she starts thinking about her freedom, she gets excited; she is happy to start her new, free life. However, a few hours later her husband walks in the door and she finds out it was all a mistake. When she realizes her freedom is gone her heart stop and she then dies. In â€Å"Desiree’s Baby† Desiree is an orphanedRead More The Awakening and The Yellow Wallpaper2395 Words   |  10 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kate Chopins story The Awakening and Charlotte Perkins Gilmans story The Yellow Wallpaper draw their power from two truths: First, each work stands as a political cry against injustice and at the socio/political genesis of the modern feminist movement. Second, each text is a gatekeeper of a new literary history. Kate Chopin and Charlotte Perkins Gilman seem to initiate a new phase in textual history where literary conventions are revised to serve an ideology representative of theRead MoreFemale Empowerment in Kate Chopins The Awakening7915 Words   |  32 PagesHeinrich-Heine-Università ¤t Wintersemester 2010/11 Vertiefungsmodul Kurs: American Realism and Naturalism - Short Stories Seminarleiter: Georg Schiller Datum der Abgabe: 16.04.2011 Female Empowerment in Kate Chopin’s â€Å"The Awakening† Anjana Dhir BA Englisch KF, Geschichte NF 3. Semester Table of Contents 1. Introduction 3 2. The FrenchRead MoreCalculus Oaper13589 Words   |  55 Pageshttp://www.terry.uga.edu/~dawndba/4500compulsoryhet.htm Compulsory Heterosexuality and Lesbian Existence †¨ Adrienne Rich    Adrienne Rich s essay constitutes a powerful challenge to some of our least examined sexual assumptions. Rich turns all the familiar arguments on their heads: If the first erotic bond is to the mother, she asks, could not the natural sexual orientation of both men and women be toward women? Rich s radical questioning has been a major intellectual force

Digital Marketing is the way forward in Marketing

Question: Is Digital Marketing the way forward in Marketing? Answer: Introduction The world of digital media is changing at a faster pace, where new technologies are getting introduced and the ways of using them are also evolving not only to access information but also to maintain good communication with one another across the globe. The mode of purchasing goods and services are also changing due to this global revolution. Consumers all across the world are embracing the global technology to a certain extent so much so that it is no more restricted to the tech savvy people because ordinary people are also accepting it into their everyday lives. The activities ranges from updates on favourite sports teams, to a free video call with relatives, all across the globe and even online gaming for young kids, customers of every sphere has involved themselves into the domain of digital technology. (SAS, 2012) In the following essay we are going to discuss in detail the different prospects of digital marketing, how it all started, how it reached this position where it is today and through a research will find out what the leaders think it is heading in the future. On an important side we will study an argument which highlights critically how the business minded citizens can utilize the process of digital media to enhance its business and sustain in the long run. This essay will help to identify the following aspects: (Ryan, Jones, 2009). It will help to choose the proper online advertising and marketing channels to allow the target audience to reach the ever- expanding market. It will also provide an unique advantage to the firm against its competitors. It will provide detail understanding of digital marketing trends that will protect the companys future. It will also provide practical, real world examples of companies practicing digital marketing techniques and the amount of success they have achieved in a short span of time. In the process we will also discuss about the advantages of having a full proved digital marketing strategy and how it can allow a business to flourish in full swing. It also discusses the connection of the traditional marketing mix with that of the digital approaches of marketing. Finally it will provide the ways in which internet can be effectively used in order to take up the business to whichever extent possible. In todays competitive environment if an entrepreneur thinks of starting his home- based internet business or work for any leading multinational company in order to connect to the customers today or in the near future the inclusion of digital channels into the marketing mix is of utmost importance. The reason being the emergence of internet and its impact on todays youth. Customers are ready to spend ransom on online activities and hence it becomes a challenge for business people and marketers to be fluent in the new digital language in order to effectively speak with the target audience. (Becherer,2004). At the end of the essay we will have a good knowledge on how an independent marketer can use the internet successfully to sell its goods and services. Starting with the origin we will complete the full circle by going through the various disciplines of digital marketing campaigns. We will also have a look at various approaches of marketing like affiliate, email marketing, social media and other creative online executions. (Kotler, 2013). The Changing phase of advertising through ages Advertising is an intoxicating process which when used in correct proportions can have amazing outcomes and can ultimately change the world. It is mostly done by brands to persuade customers to behave the way the marketer wants them to behave whether it is purchasing a particular brand of soap, or picking up a telephonic call, filling up a mail coupon or browsing a website, to do some online shopping. When we are discussing about the digital era it is necessary to start with the advent of advertising and thereby learning the technological breakthrough that we are enjoying at the present age. (Scott, 2013). The process of advertising started way back in the 15th and 16th centuries with the invention of the print media, which made the phenomena cost effective for marketers and catering to a wide range of audience. The first form of mass media advertising came in the form of newspapers in the 17th century and in the following years new forms like massive mail advertising which we use as direct mails came up, and it is in the year 1843 that the first advertising agency was set up at Boston by Volney Palmer. The 20th century saw a new change in the advertising world. The radio got invented through which marketers were able to reach out to their prospective clients, followed by the television which made the mass media interaction all the most exciting and by the end of the century the biggest achievement came up in the name of internet which made valuable business and the era of digital marketing was born. (Raghunandan, TCS) The technology behind Digital Marketing With the introduction of television and internet on the global space it is clear now that developments in technology and evolution of marketing practices are intertwined with each other. Technology has achieved a major foothold on the domain of marketing ever since its existence. All these inventions are major breakthroughs that has ultimately changed the dimensions of relationship between the marketers and customers and that too on a global scale. But in this context what we need to remember is that marketing is not only about technology but also about people, these technology can be useful from a marketing perspective if it can connect various people all across the globe. Digital marketing is all about understanding the customers, how they are using the technology, and leverage that to engage with them more effectively to get more sales. (Chappius,2012). Technological impact on Consumer Behaviour There was a time when customers were happy with the information that was passed on to them through the media, be it the newspapers, radio or television. But with the advent of web, consumers are more aware of the content, even they can create their own content and share it with friends. According to analyst Julian Smith of Jupiter Research, todays consumers are more informed, connected, communicative and well controlled as compared to previous times. Their research has identified certain key ways in which adaption of technology is affecting consumer behaviour of recent times: (Merisavo, 2006). Inter connectivity: With increase in the digital networking, consumers all across the world can interact with each other through emails, instant messaging, mobile messaging and through social networking websites like Facebook, twitter, Linked in, etc. Even peer to peer interactions are giving rise to virtual communities. Technology is enhancing the field of information for consumers: With advancement in technology consumers can make their own content, publish them and share it with others, they can also compare and contrast the products before buying them. With the help of digital technology customers are able to take more powerful buying decisions which act in their favor. Relevant filtering is increasing: With so much of information consumers are now aware which are relevant for them and they filter out the non relevant materials from their list. Micro publishing personal content on a rise: Digital technology allows consumers to have their own opinions online through feedback forms, blogs, discussion forums, message boards, personal photo galleries etc. These opinions are posted for feedback from peers regarding brands before making purchase decisions. Rise of the Pro sumer: Online consumers are very much involved in the creation of the products and services they purchase, hence the power shifts from the producers to consumers. Time and place not a factor: With online technology in place factors like time, geography, distance are no more a concern as consumers can sit back at home and receive what they feel like hence making the process easier and interesting. Digital Marketing Strategy and its online Customers In todays competitive business, world it has become a vital necessity to incorporate an appropriate digital marketing strategy in the business conducted, without which they will miss the opportunities and loose business. Its importance lies in the fact that it allows marketers to have better information about the digital marketing arena in order to ensure that all the elements of digital marketing are relevant to their respective business process. This crucial step allows people to know how the digital marketplace is related to the business involved, or to the target base of customers. (Ryan,2004). It can be any business, an entrepreneur is catering to but the underlying fact remains that the increasing target market is adapting various digital channels to conduct adequate research, evaluate and purchase the products and services they want to consume. Hence without a proper strategy for engagement and retention the business is surely loosing out the opportunity to stand out among the competitors. This strategy can be initiated properly with the effective use of internet as compared to conventional mass media channels, where the former has the capacity to enhance the scope of marketing reach and narrow the focus at the same time. With the introduction of digital channels, companies can overcome constraints like geography and time zones to reach out to a wider audience. It is a true fact that the internet controls the consumers but at the same time it provides various tools and techniques to the marketers in order to engage their target audience. (Chaffey, Johnson, Mayer, 2006). The marketing landscape has become a challenging and dynamic environment today and to grasp a position in this context and to utilize digital marketing techniques to take the business to new height, leaders must have a cohesive strategy and must understand the market properly, its consumers and their use of digital technology, and how their business can use the same technology, to create and sustain mutual relationships with them. For any business to develop a concrete strategy certain components needs to be followed which will lay the foundation of a successful digital marketing strategy:(Neilson,2012) The first important factor is to know the business properly, whether it is ready to accept digital marketing? Do the infrastructure facilitate online promotion? Are there any changes required and if the staff and workers are fully aware of it? All these questions must be cleared to develop the first step of the strategy. Secondly you need to know your competitors and in this case it is not only local competition but also competitors all across the globe. It is important to learn their strategies and emulate some and improve and learn from the rest. When going online competitors can make you fail drastically in a business. The third important thing is to know the customers, who are the clients, what and which technology they are using and how can the business get aligned with those to reap better benefits for them. Another important question over here is the target audience, different strategies to attract different age groups. The important factor is what a person wants to achieve from a venture. Without clear and achievable goals it is not possible to be successful. A marketer must have a clear perspective, whether he wants to enhance online slaes, or wants to collect target leads, or enhance brand awareness or a combination of everything. These goals are a parameter which will allow to effectively implement a digital marketing strategy. Finally, when a campaign or a strategy is launched it is important to gauge where it is heading and in this case digital marketing is far more measurable as compared to other forms of advertising. (Neil, 2012). The implementation of a digital marketing strategy can often confuse a marketer regarding its connection with the traditional marketing mix and more importantly the implication of the 4 Ps in the digital marketing campaigns. It can be discussed under the following heads: (Razorfish, 2015) Place: The place for digital marketing is obviously the internet. It is decided by the people all across the globe, that this is a destination to get connected with, be it through a computer, a mobile or through any other devices. Price: It is a critical situation to price a product online as it becomes transparent, since the competitors are also putting up a price. So it is better to give an average pricing rather than over pricing it which can lead to a lot of debate among peer communities thereby snatching away the business completely. Product: This is the good or commodity that you are offering to the customers but on the digital front it becomes crucial as it is under scrutiny all the time. It is also viable to promote a good product as it becomes easy to convince customers to purchase them. On the other hand, if a product is not up to the mark due to spread of negative word of mouth online the whole business can go for a toss. Promotion: It is the process of acquiring new clients, retaining existing ones both online and offline, to make them purchase the product. There are various forms of online promotions which have come up and thereby shaping the digital marketing arena in a new and advanced way. We can now have a better understanding of these tools which will in turn help in implementing the strategies in a better manner. 1. Websites: The website is the most integral part of any digital marketing strategy as it is the hub of the digital world. The work of a good website is to act as a conversion machine, converting the traffic which is directed to it. 2. Search Engine Optimization: An important part of any website is the SEO or the process of aligning the content to what the customers are searching for, and presenting it in a manner that is both accessible to the clients as well as the search engines. 3. Affiliate marketing and strategic partnerships: It is the process to partner with other organizations, to create beneficial relationships in order to sell the products and services through them. 4. Online Public Relations: Here certain online channels like blogs, press releases are used to establish a particular brand in the market or in a particular filed. Social Networking: This is a relatively new form of marketing which has the potential to target advertising to niche social groups on the basis of their profile information through face book, My space and others. 5. E- mail Marketing: This tool is mostly used to maintain ongoing relationships with customers through mails on a regular basis. 6. Customer Relationship Management: Retaining clients and creating mutually healthy relationships with customers form a vital part of digital marketing. Digital technology provides ways to make these relationships more enduring in an effective way like ever before. (Flor, 2005). To sum up, a successful strategy believes in researching and analyzing three crucial concepts that are key to a companys success which are - the business, competition and customers. Effective digital marketing focuses on implementing elements that are relevant to the business. By following a clear strategy, through a thorough understanding of the current state of business and where digital marketing can take it in the future, will allow a leader to run the enterprise in a solid manner. The above discussion has given us an elaborate overview regarding digital marketing and its implications, it has also highlighted the importance of consumers and technology in this whole marketing procedure, the pros and cons of an effective digital strategy has also been discussed and its connection with the 4 Ps of traditional marketing mix, and now its time to study the implication of these approaches on real life success stories of companies. We will discuss recent stories of two companies Pepsi co and Cognizant, one has implemented new areas of digital marketing and the other has hired an advertising agent to enhance its business perspectives in the market.(Divol,2013). Pepsi Co adapts innovative strategies for marketing in India The food and beverage giant Pepsi Co after learning from the mistakes done globally on the digital marketing front, are adapting innovative methods by using the social media, to create brand equity among masses in order to enhance sales in India. At the Ad Tech Summit on digital marketing, Shiv Singh who is the Global Head Digital of Pepsi Co beverages told PTI India has a unique market and hence the mistakes committed allacross the globe regarding digital marketing need not be done here. When asked about how they are going to penetrate into the Indian market by tapping the potential of the digital media, Singh said The spending on advertisements will not be much but the company is going to implement some different and innovative techniques.(Chester,2008). In this context Singh cited the example in which the firm used the medium of Facebook during the 2011 cricket world cup, for which they also got awarded from the social media and according to him the Facebook campaign of Pepsi was one of the recognized brand activity during that time, through which they used the social media for building brand equity. Singh also said It is quite important for brands to do marketing alone by creating direct relationship with customers rather than outsourcing the activities to the various agencies. Digital marketing should be followed both for building brand image, as well as for generating sales and Pepsi follows that path. (Economic Times, 2012). Pepsi Co also has numerous agencies who looks after the various digital accounts for brands and products in India. While discussing about the potential of the digital media, Singh again maintained that the influence of mobile marketing will be more in India as compared to the conventional use of web. He also discussed about the total spendings of the company in the digital media domain in India and all across the globe. In the subcontinent the spendings are mainly done to build sales and distribution, and its more than some of the small markets, but overall spendings depends on the size of markets worldwide.(Chester, 2008) Cognizant acquires digital marketing agency Cadient Group IT based company Cognizant has acquired digital marketing company Cadient group for an estimated 30 million US dollars. The group provides digital solutions to life sciences companies and according to the Vice President and global market leader Shankar Narayanan, in this competitive environment of digital stakeholders this acquisition will enhance Cognizants digital and interactive prowess among global masses. (Cognizant Report,2013) Pennsylvania based Cadient group has more than a decade of experience in providing digital marketing strategy, technology and solutions to industry leaders and emerging companies all across the globe. The group as an agency manages pharmaceutical, health care, biotechnology and consumer device industries and for Cognizant which has its presence all across the country, will have its health care and life sciences practice group to be in charge of this acquisition. The IT giant caters its services to the top global pharmaceutical companies, health care plans, pharmacy benefit management companies, biotech and medical device companies and is reported that the companys full year revenue for the year 2013 has been 8.843 billion dollars and the annual revenue from the health care constitutes of about 2.5 billion dollars.(Cognizant Report, 2013). The company finds this acquisition to be beneficial as it will strengthen and expand the digital marketing capabilities of the firm. As a part of this campaign more than 100 specialists having knowledge in brand strategy and planning, content writing, user- friendly designs, analytics , mobile marketing and social media will join Cognizant. The entire process will bring the digital assets and intellectual property of Cadient to Cognizant. According to Stephen Wray, CEO of Cadient group, The tie up with Cognizant will provide better opportunities to deliver integrated solutions to life sciences marketing and sales teams all across the world. Conclusion In the concluding portion of the essay we can discuss in brief the highlighting points mentioned in above discussion. The topic is the importance of digital marketing in the arena of marketing for entrepreneurs to flourish in their respective businesses. To start with we have discussed several points related to the concerned topic of digital marketing and technology and how it is going to be answered in the following essay. Our work has revolved around the various dimensions of marketing and advertising ranging from usage of conventional mass media channels like the newspapers, radio and television to the emergence of digital technology like the web and internet. It has also put its concern to the fact that along with superb technology consumer approval is also important hence our discussion also centers around the nature of online consumers and the ways and means of tackling them. In order to do so a proper coherent strategy is required so the prerequisites of a good digital strateg y has also come under focus. The digital forms of digital technologies like the websites, search engines, mobile, emails, social media marketing has been properly discussed in the above work. Finally relevant real life examples has been highlighted to give a natural effect to the essay. The companies who have embraced digital marketing techniques and their success stories has been discussed to make marketers and entrepreneurs aware of the techniques available in the market. Hence the learning has been that todays population is tired of mass media marketing and instead they want something fresh and new which they got through the internet. The crave for more engagement and interaction which the web provides them and so they get ready to spend any amount for their leisure and it is time for the marketers to encash on it and get their business running in full swing. References A Marketers Guide to Analytics, SAS, 2012, https://www.sas.com/resources/whitepaper/wp_21118.pdf Becherer, C, Richard, Halstead, Diane, 2004, Characteristics and internet marketing strategies of online auction sellers, vol. 1, no. 1,pp. 24 - 37. Chester, Jeff, Montgomery, Kathryn, 2008, Interactive Food and Beverage Marketing,Targeting children and youth in the digital age - An update , pp. 6-7. Chappius , Bertil, Duncan, Ewan, Gaffey Brendan Roche Kevin, 2012,The Next Stage: Six Ways the Digital Consumer is Changing, https://mckinseyonmarketingandsales.com/focus/consumer-and-shopper-insights/ Chaffey, Dave, Johnson,Kevin, Mayer, Richard, 2012, Digital Marketing, Strategy, Implementation and Practice, Pearson, 5th Cognizant Reports, 2013, Time for Consumer Goods Companies to Rethink digital marketing,pp. 6-9. Divol, Roxane, Edelman, David Sarrazin Hugo, 2013 Demystifying Social Media, https://www.mckinsey.com/insights/marketing_sales/demystifying_social_media Flor, V, Nick, 2005, Adapting a social process for business purposes through technology mediation, vol. 2, no. 1/2,pp. 126-146. Journal of Digital and Social Media marketing , 2013 , vol. 1, no 1. Kotler, P, Burton, S, Deans, K,R, Brown, L, Armstrong,G 2013, Marketing, 9th Merisavo, Marko, 2006, The effects of digital marketing communications on customer loyalty: An integrative model and Research Propositions https://epub.lib.aalto.fi/pdf/diss/a333.pdf Neil, O, Peter, 2012, The Emergence Of The Digital Marketing Service Provider, https://www.forrester.com/The+Emergence+Of+The+Digital+Marketing+Service+Provi%20der/fulltext/-/E-RES61168 Rao, Sally, Quester, Pascale, Ethical Marketing in the internet era: a research agenda, vol. 3, no. 1,pp. 19-34. Raghunandan, H, Nagtode, Parimal, Integrated Digital Marketing: the key to understanding your consumer, Tata Consultancy Services, Life sciences,https://www.tcs.com/SiteCollectionDocuments/White%20Papers/Integrated-Digital-Marketing-Understanding-Customer.pdf Razorfish, 2015, Digital Dopamine, Global digital marketing report, https://www.razorfish.com/binaries/content/assets/ideas/digitaldopaminereport2015.pdf Ryan, Patricia, 2004, Internet Marketing Standards: Institutional Coherence Issues, vol. 1, no. 1,pp. 85-103. Ryan, Damian, Jones, Calvin, 2009, Understanding Digital Marketing, Marketing Strategies for engaging the Digital Generation, Kogan Page Ltd. Scott, Meerman, David, 2007,The New Rules of Marketing and PR, 4th The Economic Times, viewed 23 February 2012, https://economictimes.indiatimes.com/slideshows/day-in-pics/february-23-2012/the-clock-tower-of-big-ben-behind-spring-flowers/slideshow/12009682.cms